Amazon's Kindle Fire at $199 started a price war with everyone, making Samsung and Motorola no longer the alternatives to an iPad, Wilson said. As a result, he expects to see some steep discounts on these devices. "This will be the first Black Friday where tablets go mass market," he notes. Wilson said to keep an eye out for the 7-inch Samsung Galaxy priced under $300 and Motorola's XOOM around $350, both down from about $500. Shelton predicts that some of the lesser-known tablet brands could even drop prices below $100. "The HP tablet blew up at $99, which assures us tablets will be lucrative," Sheldon said.
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