The idea of an e-reader being priced above $100 is quickly going away, and Wilson said that Thanksgiving weekend shoppers will be able to pick up a decent e-reader for under $50. With Amazon pricing its basic version of the Kindle at $79, the e-commerce giant is throwing other suppliers for a loop. Shelton even believes older Kindle models will sell for around $50. Barnes & Noble's Nook at $249, in particular, will find it difficult to compete with the Kindle Fire. "I am shocked it is still at $249, honestly," Wilson said. Shelton agreed, saying the Nook Color needs to match the Kindle Fire price.
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